Understanding donors’ motivations based on evidence is key to effective fundraising. On the surface, that’s a logical concept, but so many fundraising organizations overlook the importance of analyzing data and instead keep doing what they’ve always done – because it works every now and then.

To maximize your return on investment (ROI), it’s essential that you effectively reach and engage your target audiences. Successful organizations maintain long-lasting relationships with their customer or donor audiences by using various retention marketing principles.

Melanie Madurski had been a part of Phoenix Innovate (PI) as a Client Relations Coordinator with EMPOWER for more than 12 years. Due to PI’s continued growth, however, it became evident that we needed someone with a core focus on Human Resources functions, and Melanie had the perfect combination of experience and skills to fit the bill.

Finding and retaining major donors can be challenging, especially in lean economic times. However, major donors who are committed to an organization’s mission and vision are likely to continue to support the organization – in good times and bad.

Marketing is the lifeline of any business. It’s the process of creating, communicating and delivering products and services to customers with the aim of satisfying them and achieving business goals. The success of any marketing campaign depends on the marketer's understanding of the audience.

Phoenix Innovate (PI) is proud to announce that it has been named a 2023 Innovator of the Year by Printing Impressions, a top source for in-depth coverage of the graphic arts, technology and commercial print industries.

Phoenix Innovate’s core values drive our decisions every day. The concept of doing the right thing for our clients, one another, ourselves and our communities is a pillar on which our character is built.

The Health Insurance Portability and Accountability Act (HIPAA) has been in place to protect patients since 1996, but technology and personal data access has expanded exponentially since then. Today, digital tracking technologies and other online communications can create a “fingerprint” or digital ID of a person’s healthcare digital interactions, which expose sensitive information that has allowed some marketers to leverage this private data to achieve their objectives. 

A place that’s like a second home. People you enjoy seeing. Things you like to do. Clients you love to help. . . . 

Ever since the days we acquired One Point in 2021 and UN Communications Group in 2022, we knew we were destined to become one.

In our previous blogs we have discussed how direct mail marketing can be five to nine times more effective than digital advertising.