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Omnichannel Marketing

Drainage Solutions Inc.


Omnichannel Marketing Strategies Increase Website Traffic, ROI

Tool campaign leads to 308% ROI.

Marketing insights help client optimize efforts.

Development of digital catalogs boosts engagement.

CHALLENGE

Headquartered in Franklin, Indiana, Drainage Solutions Inc. (DSI) is a leader in the drainage supply and erosion and silt control industries. 

With four retail locations in Indiana and an e-commerce website, DSI sought a partner to strengthen its market position, boost brand awareness and recognition, and drive more traffic to both its stores and online platform.

Their primary marketing efforts included trade shows, educational industry events, association events and other in-person opportunities.


SOLUTIONS

DSI needed an insights-led, proactive strategy that focused on long-term goals and maximizing return on investment. Our team launched several campaigns that featured an omnichannel strategy targeting the needs of each location, product or service offering. 

Among other strategies, these initiatives included the development of digital catalogs featuring popular products, as well as driving audiences to these catalogs based on their industries and interests. Our omnichannel approach allowed DSI to create multiple touchpoints with their target audiences while optimizing the marketing spend. Digital catalogs were optimized for audience engagement through tailored online promotions, while print versions equipped DSI representatives with effective tools for in-person events, ensuring seamless outreach across these touchpoints.

 

RESULTS

Because of our insights-based, omnichannel approach, the client experienced results that exceeded the industry average for similar marketing campaigns.

  • A campaign based on DSI’s REED Tools product line resulted in a 308% return on investment.
  • The open rate for REED-based emails was 32.7%, which is 17.16% higher than the national average for business-to-business (B2B) email campaigns.
  • The email open rate for a pool and hardscape products campaign was 46.9%, which is 31.36% higher than the national average for B2B email campaigns.
  • The Facebook engagement rate for the REED campaign achieved an 11.56% engagement rate, well above the national average of 3%.
  • The client’s overall ROI was more than 142%.