A cooperative marketing program can provide organizations with numerous benefits when carefully planned to accomplish specific goals. The collaboration creates an opportunity for the organizations to grow their brands, increase sales and launch products simultaneously — all while gaining strength from each other’s reputations and the traction they have already established with their respective audiences.

Co-op marketing, or cooperative marketing, can be a win-win for two or more partnering organizations. 

Nonprofit organizations have had their eyes set on millennials for several years, but they also must keep Generation Z in mind as that population emerges from childhood into adulthood. Recognizing their interests, needs, emotions and motivators is a key factor in engaging them toward volunteerism, philanthropy and financial support.

The landscape of nonprofit donor demographics is changing, as millennials and Gen Zers are increasingly becoming more engaged with organizations that they believe in.

Understanding donors’ motivations based on evidence is key to effective fundraising. On the surface, that’s a logical concept, but so many fundraising organizations overlook the importance of analyzing data and instead keep doing what they’ve always done – because it works every now and then.

Finding and retaining major donors can be challenging, especially in lean economic times. However, major donors who are committed to an organization’s mission and vision are likely to continue to support the organization – in good times and bad.

Marketing is the lifeline of any business. It’s the process of creating, communicating and delivering products and services to customers with the aim of satisfying them and achieving business goals. The success of any marketing campaign depends on the marketer's understanding of the audience.

Last March, as the impacts of the coronavirus lockdowns were just beginning to be seen, we wrote here imploring nonprofits to hunker down, stay true to the mission, and keep on fundraising. It’s been a wild ride since then, but as the world starts to open back up, now is a good time to revisit that sentiment — and to craft a strong plan to move forward. 

Recently, Mark Gaskill, our vice president of research and marketing solutions, had the chance to sit down and chat with WJR’s Vanessa Denha Garmo. They discussed marketing strategy for nonprofits: how to make the most of your organization’s unique story, and how you can make your donors long-term partners in your organization’s mission. Below are some highlights from Mark and Vanessa’s conversation. 

It’s not often you find someone that combines the knowledge and experience in providing measurable fundraising solutions and marketing expertise in a single individual. But we’ve found that in Austen Smith.

Our EVP of Marketing, Mark Gaskill, sat down with Sherri Welch from Crain’s Detroit Business for a Q&A on how nonprofits can strengthen relationships with donors to help recoup the loss of postponed or cancelled events because of the COVID-19 virus.  Mark’s recommendations: